In Chinese Taoism, the god of wealth is the god in charge of worldly wealth. In Chinese folk customs, New Year's Eve is the busiest day of the Spring Festival. On New Year's Eve, people eat dumplings and stay awake all night, waiting to meet the god of wealth. Some people even send the god of wealth to their homes, and on the second day of the lunar month, they also offer sacrifices to the god of wealth. Nowadays, greeting the God of Wealth on the fifth day of the first month is the most popular. The gods of wealth worshipped include the Wen God of Wealth and the Wu God of Wealth, and the Wu God of Wealth, Zhao Gongming, Guan Gong, etc; The gods of literature and wealth are Bi Gan, Fan Li, and others. In addition, people believe in the Five Sages of Wealth, Chai Rong, Caigong Caimu, He He He Er Xian, Li Shi Xian Guan, Wenchang Emperor, and Shen Wansan, the living God of Wealth. Among them, the beliefs of the Five Sages of Wealth are the most widespread.
The image of Bigan worshipped in the Hall of the God of Wealth is a civilian dress, wearing a prime minister's gauze hat, five strands of long beard, holding Ruyi in the hand, wearing a python robe, and pedaling gold treasures with feet. This dress is very similar to that of the Heavenly Official, with the biggest difference being that the Heavenly Official has a kind expression and a smiling face, while the Bigan has a serious and beautiful face. According to the "Records of the Historian: The Book of Yin", the uncle of King Zhou of the Yin Dynasty, Bi Gan, was loyal and upright. He was very anxious to see King Zhou's debauchery and tyranny, and often spoke out to admonish him. During an admonition, King Zhou was furious and said, "I heard that saints have seven orifices in their hearts! Today, I would like to see if your heart has seven orifices!" According to folk legend, Bigan glared at King Zhou, took off his heart and threw it on the ground, walked out of the palace, came to the people, and scattered treasures. Although he was heartless, he did not die because he had taken the miraculous medicine given to him by Jiang Ziya. "Because without a heart, one can be impartial and selfless, and handle affairs fairly. Therefore, one is deeply praised and loved by people.",. At that time, when I was doing business under Bi Gan, the trading was fair, and the young and old were not deceived. Therefore, people worshipped him as the god of wealth.